Matt Galloway

My home on the 'net.

In-App Advertising

Over the Christmas period, Matt Martel decided to offer free advertising within his reMovem app to other indie iPhone developers. I took him up on this offer for my BeerMap application. I want to thank Matt for such an excellent idea and I want to share with everyone the sales figures which I saw.

So below is a table and graph of the sales data for 7 days prior to the promotion, the 7 days during the promotion and the 7 days following the promotion. You can clearly see that the promotion had a big impact on sales. Interestingly, there is still an increase in sales following the promotion which is likely to be due to the increased rank of the app following the strong sales during the promotion.

BeerMap In-App Promotion Stats

Thanks again Matt!