Matt Galloway

My home on the 'net.

In-app Purchase on Free Apps

Apple have announced the ability to allow in-app purchase on free apps. This is an interesting feature in my opinion. It will allow for some annoying “lite” versions which hide paid-for features which you have to pay to unlock, but also it will allow developers to leverage some interesting sales techniques.

This is one of the most exciting things I have seen Apple do over the past couple of months!

Mark my word: Tablet, May, 2010